How Voice Search Will Affect Google and SEO Enquiries

How Voice Search Will Affect Google and SEO Enquiries

Voice Search and how it will affect SEO

Search Engine Optimization (SEO) has evolved to such an extent that with just the strategic placement of keywords, one can find numerous relevant material. However, there are several other methods introduced now, to enhance the search experience of the users. Apple managed to introduce Siri, a voice operated search software, which was presented through the iPhone 4s in October 2011. Voice search was not ever introduced to the masses before Apple introduced Siri.

Moreover, the trend of voice search gained a lot of importance, and today, it is installed in every iPad, iPhone, or iPod and even in the Apple Watch. Similarly, Google managed to introduce ‘Google Now’, a voice search technology. The voice search technology has improved immensely over time, as the accuracy rate has increased since the first introduction.

Prospective Changes:

There are many developers who feel like this new and improved technology of voice search will affect the Google or SEO enquiries. On the other hand, there are still many users who question that how are the voice search technologies different from the text search option. The first answer to this question is always that you will not have to use your fingers to actually type the text to search, and instead you can speak to your phone.

It basically acts as a personal assistant, which is why they are powered by the search engines. Your personal assistant is always available for you, whether if you are using Google Chrome or an Android phone. If you have your Google Now on, then all you have to do is to call it by saying “OK, Google.” and it would be available to serve you, so to find my site you might say "OK Google find me a provider of web design services in the uk".

Here are a few changes that are possible with the use of the Google Now voice search:

1.     Direct Answers:

According to the evaluation done last year, there were more than 8 million search queries that Google Now replied back with direct answers, instead of presenting the users with the links. It is said that around 20 percent of the time, the voice search, powered by Google, presents us with the direct answers, whereas, Bing provides the users with direct answers only 1.1 percent of the time.

Moreover, the voice searches are mostly performed on smartphones, as the users want immediate access to the information they require, without even having to type the words or the question into the search bar. Furthermore, considering the query at hand, it would also present you with tabbed results for the questions related to flight inquires, movie show times, etc.

2.     More Words per Search:

While using the new and improved voice search, Google Now, you have to keep in mind that the words you choose in your search phrase is liable of providing you with more data on the topic than you would find through the text search. While using the text input search, if you use queries of two words or three words, then you would be able to find as many links as you would through voice search.

Furthermore, like all other search engines, as you scroll through the pages, you would notice a gradual decline in the relevance of the information that you are looking for. Therefore, once you are searching using the voice search option, then you would naturally speak the question as a complete phrase. You must keep in mind that the positivity and the negativity shown in the question have a huge impact on the links provided by SEO.

3.     Less Focus on Keywords:

It is seen in the previous voice search programs, and is assumed to be seen again in the future improvements, that the keywords are not the prime factor anymore. It is expected that slowly and gradually, the trend of searching through keywords would not continue, if the voice search is going to be used more often than the text input search method. The phrase basically gives the search engine vital clues to choose from, and thus, intensifying the impact of your search.

The Search Engine Optimization basically operates the search on the basis of the keywords that you enter into the search bar, and since the voice search program does not focus primarily on the keywords, it is going to provoke the users into searching using the complete phrase. However, it is still a confusion that whether the excessive use of this voice search program is going to make the users lazier or relaxed.

4.     Easier To Use:

There is no doubt that the Google Now seems totally gratuitous. The Google Now is basically intended to be used more by the users on their smartphones. It is advisable that people use the question phrases while conducting the search for anything. This is vital for you to know because with a simple tap on the mike on the search bar, you can access the voice search program and speak whatever you want to search for.

Moreover, the developers have tried their best to present the users with the best technology that they can. Most people have also reported that the Google Now is relatively easier to use than Siri, whereas, Siri performs almost the similar operations. Furthermore, you should always remember that the search optimization is largely affected by the way one uses it, and so, by only making a slight change in the question, the searched links provided by Google can completely change.

 

Coming to the conclusion, one major drawback of using this searching technique is that it would not be used more efficiently in the offices, as people would prefer typing their queries into the search bar rather than speaking what they want to search. On the other hand, there are numerous other commands available for the Google Now users, which is one of the reasons why the developers call it your personal assistant.

A Beginners Guide to Google AMP

What are Google AMP pages and how to get started…

A beginners guide to Google AMP

Google AMP pages (Accelerated mobile pages) is a project started by Google & Twitter with the aim of delivering faster web page delivery to mobile devices.

Google Accelerated Mobile pages (AMP) are accessible for everybody to utilize and the HTML source code can be found on their GitHub page.

Simply put, AMP is fundamentally a stripped down HTML page which limits certain HTML, CSS, and Javascript which in effect streamlines css and basically stops you using your Javascript and instead your pages are used creating a suppiled Javascript library instead. Some intriguing prerequisites to make a note of:

  • Permits just asynchronous scripts
  • All CSS must be inlined
  • Styles are restricted to 50KB
  • Outside resources like pictures must express their size in HTML
  • All Javascript must be out of basic way
  • No client composed Javascript is permitted, just AMP bolstered
  • Text styles must be stacked with a connection tag or a CSS @font-face principle

There are two main parts of Google AMP pages:

Google AMP Page Speed

Regardless of the fact that there’s nothing official here from Google itself, tests demonstrated AMP pages loads by and large 4x quicker than any mobile-enhanced page.

Google AMP comprises of three fundamental elements, particularly:

AMP HTML: a subset of HTML, with custom tags and properties, for example, amp-advertisement, amp-img, and amp-video

AMP JS: a JavaScript structure for mobile pages that oversees resource taking care of and results in stacking asynchronously all outer resources

Google AMP Cache: an intermediary based CDN for conveying all legitimate AMP pages

How quick a page loads can rely on numerous components that are not listed here. What’s imperative here for you to comprehend is that Google AMP pages are lightweight forms of a given page that, by its own tendency needs to ignore something for it to be very quick while loading. With the AMP HTML, they dispose of “unnecessary” tags, with all non-compliant Javascript and they also get the chance to influence a CDN from Google for the aspect of delivery

At the end of the day, Google AMP pages are what you could get if you’d pass standard HTML pages through a sifter conveyed with a forceful caching framework.

How Google AMP influences SEO

Is Google starting to weight AMP pages SEO?

AMP-empowered articles and pages rank higher in SERPs already. Actually, on the off chance that you run a test on g.co/ampdemo for “Beyonce”, you’ll perceive how these AMP-empowered pages are up on the page, appeared over the fold, positioning for the second result (even before Beyonce’s authentic Twitter and Instagram pages):

Higher positions likely mean your pages will get more clicks and consequently, your content will encounter more traffic and user engagement.

Implementing Google AMP on your website

For one thing, you will need to keep up no less than two forms of any article page: The first form of your article page that clients will commonly see, and the AMP rendition of that page.

Since AMP doesn’t allow things, for example, structure elements and outsider JavaScript, you likely won’t have the capacity to have lead shapes, on-page remarks and some different elements you might be accustomed to having on your page in a standard usage.

It is very likely that you will need to modify your site layout to oblige the limitations. For instance, all CSS in AMP must be in-line and be under 50KB. Because of stacking escalation of custom textual styles, they should be stacked utilizing a unique amp-text style augmentation, so as to better control that stacking.

Multimedia must be taken care of uncommonly. For instance, images need to use the custom amp-img element and must incorporate an unequivocal width and tallness. Moreover, if your images are vivified GIFs, you have to utilize the different amp-anim augmented part.

Like images, there is a custom tag that must be utilized to embed privately facilitated recordings by means of HTML5, called amp-video. For embedding YouTube video, however — which the greater part of web recordings are — there is a different amplified segment, amp-youtube.

There is likewise bolster for things, for example, slideshows by means of amp-merry go round and image lightboxes by means of amp-image-lightbox, also social media embeds for Twitter, Instagram, Facebook, Pinterest and Vine by means of their own amplified parts.

These tag and stretched out parts aren’t hard to utilize; they simply require some arranging in your site plan.

All together for Google (and different innovations supporting the AMP Project) to distinguish the AMP form of your article, you should change the first form of the article page.

WordPress websites can take advantage of an AMP plugin to

Conclusion

Whether AMP is here to stay is up for debate, but it looks like it is at the moment so it’s something you need to look into.

Moz have a really good video on AMP pages that you may like to watch to learn more about the basic principles.