How Voice Search Will Affect Google and SEO Enquiries

How Voice Search Will Affect Google and SEO Enquiries

Voice Search and how it will affect SEO

Search Engine Optimization (SEO) has evolved to such an extent that with just the strategic placement of keywords, one can find numerous relevant material. However, there are several other methods introduced now, to enhance the search experience of the users. Apple managed to introduce Siri, a voice operated search software, which was presented through the iPhone 4s in October 2011. Voice search was not ever introduced to the masses before Apple introduced Siri.

Moreover, the trend of voice search gained a lot of importance, and today, it is installed in every iPad, iPhone, or iPod and even in the Apple Watch. Similarly, Google managed to introduce ‘Google Now’, a voice search technology. The voice search technology has improved immensely over time, as the accuracy rate has increased since the first introduction.

Prospective Changes:

There are many developers who feel like this new and improved technology of voice search will affect the Google or SEO enquiries. On the other hand, there are still many users who question that how are the voice search technologies different from the text search option. The first answer to this question is always that you will not have to use your fingers to actually type the text to search, and instead you can speak to your phone.

It basically acts as a personal assistant, which is why they are powered by the search engines. Your personal assistant is always available for you, whether if you are using Google Chrome or an Android phone. If you have your Google Now on, then all you have to do is to call it by saying “OK, Google.” and it would be available to serve you, so to find my site you might say "OK Google find me a provider of web design services in the uk".

Here are a few changes that are possible with the use of the Google Now voice search:

1.     Direct Answers:

According to the evaluation done last year, there were more than 8 million search queries that Google Now replied back with direct answers, instead of presenting the users with the links. It is said that around 20 percent of the time, the voice search, powered by Google, presents us with the direct answers, whereas, Bing provides the users with direct answers only 1.1 percent of the time.

Moreover, the voice searches are mostly performed on smartphones, as the users want immediate access to the information they require, without even having to type the words or the question into the search bar. Furthermore, considering the query at hand, it would also present you with tabbed results for the questions related to flight inquires, movie show times, etc.

2.     More Words per Search:

While using the new and improved voice search, Google Now, you have to keep in mind that the words you choose in your search phrase is liable of providing you with more data on the topic than you would find through the text search. While using the text input search, if you use queries of two words or three words, then you would be able to find as many links as you would through voice search.

Furthermore, like all other search engines, as you scroll through the pages, you would notice a gradual decline in the relevance of the information that you are looking for. Therefore, once you are searching using the voice search option, then you would naturally speak the question as a complete phrase. You must keep in mind that the positivity and the negativity shown in the question have a huge impact on the links provided by SEO.

3.     Less Focus on Keywords:

It is seen in the previous voice search programs, and is assumed to be seen again in the future improvements, that the keywords are not the prime factor anymore. It is expected that slowly and gradually, the trend of searching through keywords would not continue, if the voice search is going to be used more often than the text input search method. The phrase basically gives the search engine vital clues to choose from, and thus, intensifying the impact of your search.

The Search Engine Optimization basically operates the search on the basis of the keywords that you enter into the search bar, and since the voice search program does not focus primarily on the keywords, it is going to provoke the users into searching using the complete phrase. However, it is still a confusion that whether the excessive use of this voice search program is going to make the users lazier or relaxed.

4.     Easier To Use:

There is no doubt that the Google Now seems totally gratuitous. The Google Now is basically intended to be used more by the users on their smartphones. It is advisable that people use the question phrases while conducting the search for anything. This is vital for you to know because with a simple tap on the mike on the search bar, you can access the voice search program and speak whatever you want to search for.

Moreover, the developers have tried their best to present the users with the best technology that they can. Most people have also reported that the Google Now is relatively easier to use than Siri, whereas, Siri performs almost the similar operations. Furthermore, you should always remember that the search optimization is largely affected by the way one uses it, and so, by only making a slight change in the question, the searched links provided by Google can completely change.

 

Coming to the conclusion, one major drawback of using this searching technique is that it would not be used more efficiently in the offices, as people would prefer typing their queries into the search bar rather than speaking what they want to search. On the other hand, there are numerous other commands available for the Google Now users, which is one of the reasons why the developers call it your personal assistant.

Most Common On-Site SEO Issues

I was scanning the web in my daily trawl for the latest news and happenings in the web design & seo world and I found the infographic on the Most Common On-Site SEO Issues below that I thought I would share with you.

Most Common On-Site SEO Issues

 

Lots of intereesting information that you may not be aware of re the most common on-site seo issues that occur with a lot of websites. I can of course reveiw your current website and update it where required to bring it into line with a view to improving your Google ranking so please contact me if you are interested in such a service.

I should also give credit to Search Engine Watch where I was reading this.

Bing Search Engine Optimization

As a freelance seo consultant I recommend that you don’t just optimise your website for Google - there are lots of reasons why Bing search engine optimization is also necessary.

Bing Search Engine Optimization

There is no doubt that Google is the leader of online search engines from the last 15 years, at least. The popularity of this search engine can be estimated by the fact people use Google as a Generic term like ‘hey Google this world, I don’t know what it means”, or “I just Googled this word already”, etc. But if you own a business and looking for cheaper ways to promote your website, search engine optimisation is an easy way to achieve that. But while doing so, business owners hardly consider the fact that there are other search engines out there too and they are quite famous too - maybe not like Google, but people do like to “Bing” when they have to. In fact, with the onset of Windows 10 coming as a default OS for laptops, Bing has also turned into a default search engine, or it always had been.

A few years back, Bing didn’t stand anywhere near the Google Search, but now, it’s slowly gaining popularity with its improved algorithms and improvements. According to the latest stats, Bing is steadily eating away Google’s core business. Bing has recently added $1 billion to Microsoft’s annual earnings, with 21 percent of the market share, while Google stands on the top with 64 percent of the market share.

Though Windows Phone has never been able to become a success, it did boost Bing as a search engine. Moreover, what has really contributed to the Bing’s success is Microsoft’s Surface devices that are also taking on the tablets and the laptops market simultaneously. Not just this  search engine is becoming popular, there are other reasons why you should start taking Bing seriously to make your website a success.

New PC's and laptops are now being shipped with Microsoft Windows 10 as standard, and they are all set up to use Bing as default search engine of choice on each device, so it's now more widely available than ever before so check out my Bing Search Engine Optimization Tips below.


Hedging your bets with Bing search engine optimization

 

Why Bing Matters: We all know how much Google dislike the idea of search engine optimization and is therefore constantly changing the algorithms regularly. This majorly affects the ranking of your website whenever Google does it. However, if you are optimizing for more than one search engine, you may lose on the rankings on Google, but it will be offset by your stable ranking on the other search engine, because it’s highly unlikely that both Google and Bing will change their algorithms at the same time.

Demographics insights

Another great advantage of using different search engines is because of their worth by different demographics. For example, Bing is more popular amongst older populations and in the rust belt. So if your target audience prefers Bing over Google, then you have a vital edge for optimising for both.

Well, there are other handful difference in the two search engines when it comes to local business preferences, types of results etc.

Bottom Line

This split strategy is quite appropriate and, in fact, very necessary. The aim of all search engines is to provide you with better quality results. As long as you are doing the SEO the right way, you will surely make your presence in the online world.

Contact me today or review my custom website design services and I can come back to you with an affordable quote for your project and any Bing search engine optimization requirements you have.

Social networking, web design Facebook and seo

Being “social” is a big thing on the web and these days you need to be posting things on your wall and tweeting regularly, or the whole world will stop and life as we know it will end.

As a freelance web marketing consultant keeping up to date with the latest trends and enhancements for websites is part of my job.

One of the supposed big things for this year (2011) is social networking.  The main driving force behind this is that the more ‘friends’ your site has the more popular you are and the higher you’ll appear in the search engines.

If you build up a list of friends and get posting away the idea is that perhaps they will be interested in what you are doing and will either buy something from you or will tell a colleague or friend all about you and what you do and then they may use your services or buy something from you.

This seems to work well with physical items, but things like websites for example are quite hard to sell in this manner as it’s a fairly specific requirement.

However this post is just a quick reminder for you that if you are website owner you need to keep on with your social networking activities as they will eventually may dividends…..And of course if you are not a website owner and want one, then you know who to call (erm, us of course).

In case you don’t know how to add a Facebook like button to your website, it’s quite easy and there is some simple code below that you can copy and paste onto your web page.

<script src=”http://connect.facebook.net/en_US/all.js#xfbml=1″></script>
<fb:like></fb:like>

Enjoy