How to Boost Organic Click-through rates

As part of my daily research around the Internet for news and articles related to seo and web design, I cam acorss a really interesting article and infographic on the Search Engine Land website that I wanted to keep a note of and share with you.

It’s all about user experiences on your website and how to improve retention and click-though rates. The original article can be seen here  which is where full credit for the infographic design goes.

Improve website click-through rates


Website Management Services

Need some help with website management services?..

I provide website management services for anyone who has a website.

website management services

You do not have to be an existing client of mine for me to be able to help you out with your requirements. Perhaps your current website has got too large for you to manage, or you need some technical updates or custom php programming? Other scenarios might be the inability to be able to get in touch with the person that designed your site, or that they aren’t capable of delivering what you want….In any case I can quote you for any website management services that you may need.

Here are some thoughts from a recent client:

“I would highly recommend Steve at Sims Designs to businesses of any size. He took all of our requirements onboard and delivered a great looking updated website despite our fairly exacting standards.”

The types of site I can help with cover the broad range of websites that are on the internet and include:

  • WordPress website themes and coding
  • Ecommerce websites
  • Database driven websites
  • Simpler start-up sites
  • Social networking updates
  • and so on…

When you choose me for your website maintenance, you can be assured of the following:

  • Fast turnaround time
  • Friendly and prompt customer service
  • Affordable website maintenance costs
  • Bespoke maintenance contracts

I ensure that you are satisfied with my services at every step. I’ll communicate with you regularly by email, phone or video call with updates on our work so you are kept informed at all times. This is all part of the Sims Designs promise!

Remember I also offer a range of web services, so if you are looking for website designers for small business projects get in touch.

Why not read more here about my website management services.

The website trade-in scheme

Another original idea from your friendly professional website designers uk Sims Designs : The website trade-in scheme, save 10% on a new website!

The website trade-in scheme

Trading in your old website for a new one could have a marked effect on your business. An old outdated site gives the impression that your business is old and outdated and if your comptitors have nice new modern looking sites, this is only going to mean one thing : More business for them and less for you.

The cost of a website is probably one of the main marketing items in your budget, so I can help you offset some of that cost by offering you a discount of 10% off of any quote I give you. Yes, that’s a saving of a quarter just by trading in your old site in return for a new one designed by me.

This offer applies to new clients as well as existing clients and is for any new quotes issued from now.

“Ok”, you think 10% is ok, but it’s not great…Well I would counter that and say why not reply to our quote within 48 hours and we’ll give you an additional 5% off the total cost, making a saving of 15%. So on a new site costing £500, with your discount you can have it for £425, a saving of £75 which is very worthwhile.

If Tesco offered you 15% off your weekly shop to a maximum of £500, or if BP let you fill up your car for 15% off until you hit £500 you’d snap their hands off. It also makes our competitive prices even more tempting…

This is going to be an initial limited offer for the first 20 clients that contact me mentioning our website trade-in scheme who then go ahead with their project.

“Why are you doing this”. Well, it’s largely due to the slow responses we get to emails and quotes from clients! (no offence), we are all for making things a bit more dynamic and snappier. No need to wait weeks on end to get yourself organised, to write that brief or to reply to our quote. You now have an incentive and even if you decide to go elsewhere, perhaps you could mention the website trade-in scheme to a friend of colleague who may be interested in using our web design services.

So get started by contacting me here with the details of what you want and you may end up with a few quid in your pocket and a nice new website.

Life as a bespoke website designer

Musings on life as a bespoke website designer providing bespoke website design

Being a freelance bespoke website designer isn't always what it's cracked up to be! It's nice to be able to offer people the chance to have a website design exactly how they want it, but sometimes it's hard to deliver on all fronts due to budget constraints or wild imaginations that some people have when it comes to trying to make bespoke web solutions to make something come to life in web design format that they have sketched out on paper.

I'm all for imagination and interesting ideas as it is a nice break from the norm, but there needs to be a bit of realism and understanding in what can and can't be done. I like to ensure that all bespoke website design projects that I am involved in also have good usability, good navigation and that they are seo-friendly. Despite this approach and my misgivings about some design concepts that come my way, I endeavour to try to accommodate most requests and where something isn't possible I'll come up with an alternative solution.

How great am I?

Web designers like myself usually bang on about what they can do and how great they are, which you have to do to some extent to engage the reader and attract new business. If you've found this post by perhaps searching Google for "bespoke website designer" then hopefully you are looking for a quote for a new project, or perhaps you need some help with updating an existing website. I'm happy to quote for any project, but if it's one that I can't take on for whatever reason I'll tell you rather than quote you some silly figure just to get the work in.

"I can do this and I can do that", but I also like to provide a personal service to clients and whilst the phone isn't my favourite thing in the world, I am happy to chat through projetcs and ideas, but I try not to bug people too  much and use email a fair bit to engage with people or to expedite requirements. If I spend all day on the phone then I'm not getting your project done.

I've worked for some large companies over the years and have been lucky enough to of had a nice steady flow of individuals and small businesses coming my way since I first become a freelance web designer back in 2003 odd. Client retention is good and always the number one aim, and whilst I admit you can't please all of the people all of the time who are looking for a dedicated web designer, I've had the pleasure of meeting and talking to some lovely people in that time.

So what's next?

There are always new challenges to deal with and the future look exciting with the advent of mobile websites, responsive web design and the ever present challenge of seo (search engine optimization). With seo in mind it would be great if you can mention me in your Facebook account or even to a friend as well, if you've got this far down the page you must be semi-interested in bespoke website design, you may even want to take that extra step and be bold enough to request a quote!

Don't worry I don't bite, I'm only a bespoke website designer.