Generative Optimization Services (GEO)
Generative Engine Optimization (GEO) is the practice of optimizing your website’s content so that it is not just discoverable via traditional search engines like Google or Bing, but is actually used, cited and featured by AI-powered generative systems such as ChatGPT, Google Gemini, Perplexity, Claude, Copilot, and Google AI Overviews.
Unlike conventional SEO which centers on ranking in link-based search results, GEO means your content becomes a direct source in AI-generated answers. Imagine being included in a “snippet” or text summary delivered by a chatbot or AI preview at the top of a search engine. That’s GEO at work.
Affordable Ongoing GEO Services
An Overview
In simple terms, the key distinction between GEO and traditional SEO lies in how search engines process user queries. While conventional SEO emphasizes keyword matching to rank pages, GEO prioritizes high-quality content tailored for how AI systems generate answers. This means your content must be context-rich, in-depth, and credible to be favored by generative search engines.
To get your website showing up in AI-generated answers, you’ll need to shift your focus from just using keywords to creating content that truly answers people’s questions. Start by writing clear, helpful articles that explain things in depth—almost like you’re talking to a curious customer. Use headings, bullet points, and short paragraphs so your content is easy for both humans and AI systems to read and understand.
Next, make sure your site is technically sound. This includes having fast-loading pages, mobile-friendly design, and using structured data (also called schema) to help AI tools understand what your content is about. You’ll also want to build trust by showing expertise—include author bios, link to credible sources, and regularly update your content to keep it relevant. Essentially, you’re creating pages that AI can recognize as trustworthy and informative enough to quote in its answers.
What You'll Get...
Some of the main seo services I cover:
- On-site seo improvements
- Work on off-page seo factors
- Build up backlinks
- Improving your content with ongoing content creation
- Technical SEO
- Improving website authority
- Link Detox to clean up your websites link profile
Affordable Monthly SEO Packages
My affordable monthly SEO packages are listed below. Currently I’m offering my monthly website maintenance services for free, bundled in with any new SEO packages that are purchased while the offer is on. So better website rankings and a reliable optimised website are now just a click away.
The Starter
For smaller niche websites-
Three target Keywords
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On-page and Off-page work
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Six months minimum
The Runner
For mid-sized websites-
Ten target Keywords
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On-page and Off-page work
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Six months minimum
The Winner
For mid-sized/larger websites-
Agreed number of target Keywords 20+
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On-page and Off-page work
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Twelve months minimum
GEO vs. SEO vs. AEO/AIO
| Attribute | Traditional SEO | GEO (Generative Engine Optimization) | AEO (Answer Engine Optimization) / AIO |
|---|---|---|---|
| Goal | Rank higher in SERPs via keywords, backlinks, CTR | Achieve direct inclusion/citation in AI-generated answers | Feature in conversational Q&A-style answer tools |
| Content strategy | Keywords, link-building, metadata | Structured, informative, credible, AI-readable | Q&A formats, natural language, schema markup |
| Success metric | Rankings, organic traffic, CTR | Frequency of AI citations/mentions, AI‑originated traffic | Presence in snippets/voice results, structured answer format |
SEO: Aims for top placement in link-heavy SERPs.
GEO: Aims for your content to be used by AI—citations over clicks.
AEO/AIO: Overlaps with GEO but is more focused on question/answer formatting for conversational bots.
GEO Best Practices: Turning Your Website into an AI-Approved Source
Answer First Structured Content
Lead with concise answers, then expand in sections. AIs often pull the opening sentence. Use Q&A formats and FAQs with headings—ideal for featured snippet or answer engine uptake.
Machine Ready Formatting
HTML headings (H2, H3), bullet lists, numbered steps make content easier to parse. Add schema markup: Article schema, FAQPage, HowTo, Product, LocalBusiness - boosts AI readability.
On Page Design
Fast page speed is critical; bots prioritize quick-loading content. Ensure mobile-responsiveness, clean code, accessibility - important for AI indexing.
Maintain Structured Data
Optimize titles, descriptions, meta-tags semantically (cover content themes). Some suggest using emerging formats like llms.txt to signal bot-readable content.
Link and Amplify
Internal linking: help AIs discover your authority clusters. External linking: cite reputable content and get linked from respected sites.
Monitor and Refine
Track UI: Are your pages being mentioned in AI previews, ChatGPT, Gemini summaries? Iterate: Refresh content, tweak structure, update data.
Toxic Link Removal Services
Over time your website will build up links to it from other sites. Some you’ll arrange yourself, some will be natural links from other websites or others may be added by directory sites and the like. I would always recommend we spend some time on this before starting any SEO work, to ensure that we start from a clean base.
As part of this you will of undoubtedly built up some links to your website that are perhaps less than desirable. eg. You may have a link to your site from a directory that has been penalised by Google and this penalty is then in turn passed onto your website, with the result being a drop in Google rankings for you…
I can identify and block any sites that are identified as having toxic links to your site.
The success rate of my toxic link removal service
Whilst a success rate of 100% is virtually impossible to achieve, I do have a high success rate and as part of the work I do I’ll also clean up your on-page copy and html and also upload a “disavow” file to Google Search Console to ask them to block any toxic links that currently point to your site.
A Recent Client Comment
“We are now showing on Google page one for one of our target terms “10mm polycarbonate sheets” which is great!”
AI Content Creation for SEO
I offer AI content creation services for businesses looking to stand out in the digital marketplace. I have experience in using the latest AI tools and techniques to create high-quality content that is both engaging and optimized for search engines.
Whether you need blog posts, articles, website content, or social media posts, I can provide you with customized and targeted content that speaks to your brand and target audience. My approach is collaborative, working closely with my clients to understand their specific needs and preferences.
I pride myself on my ability to deliver top-quality work on time and on budget, ensuring that my clients receive the best possible value for their investment. If you’re looking for a skilled and reliable AI content creator who can help take your business to the next level, I’m here to help.
I offer a range of affordable professional website optimization services.
Search engine optimization, or seo is the process of optimising and promoting a site on the Internet for top rankings in the main search engines.
A number of on-site seo factors are involved with the seo process, including the site content, navigation and structure of the site and page layout. Off-page factors that help achieve high rankings include in broad terms the number of links you have to you site and the quality of those links. Check out my seo infographic explaining what seo is in my blog…
I take care of all and work on an ongoing basis to improve your search engine rankings.
GEO Optimization Checklist
- ✔ Write content that answers specific user questions clearly and directly
- ✔ Use headings (H2, H3), bullet points, and short paragraphs for easy scanning
- ✔ Add FAQ sections and Q&A-style content formats to key pages
- ✔ Include relevant statistics, quotes, and references from trusted sources
- ✔ Use schema markup (FAQPage, Article, LocalBusiness, etc.) for better AI readability
- ✔ Ensure your site loads quickly and is mobile-friendly
- ✔ Create or update author bios to demonstrate expertise and credibility (E‑E‑A‑T)
- ✔ Internally link related pages to create clear content clusters
- ✔ Get backlinks from reputable websites to boost authority
- ✔ Regularly update content to keep it current and accurate
- ✔ Monitor tools like Google Search Console or AI visibility platforms (e.g., Athena, Profound)
