How to Boost Organic Click-through rates

As part of my daily research around the Internet for news and articles related to seo and web design, I cam acorss a really interesting article and infographic on the Search Engine Land website that I wanted to keep a note of and share with you.

It’s all about user experiences on your website and how to improve retention and click-though rates. The original article can be seen here  which is where full credit for the infographic design goes.

Improve website click-through rates


How Voice Search Will Affect Google and SEO Enquiries

How Voice Search Will Affect Google and SEO Enquiries

Voice Search and how it will affect SEO

Search Engine Optimization (SEO) has evolved to such an extent that with just the strategic placement of keywords, one can find numerous relevant material. However, there are several other methods introduced now, to enhance the search experience of the users. Apple managed to introduce Siri, a voice operated search software, which was presented through the iPhone 4s in October 2011. Voice search was not ever introduced to the masses before Apple introduced Siri.

Moreover, the trend of voice search gained a lot of importance, and today, it is installed in every iPad, iPhone, or iPod and even in the Apple Watch. Similarly, Google managed to introduce ‘Google Now’, a voice search technology. The voice search technology has improved immensely over time, as the accuracy rate has increased since the first introduction.

Prospective Changes:

There are many developers who feel like this new and improved technology of voice search will affect the Google or SEO enquiries. On the other hand, there are still many users who question that how are the voice search technologies different from the text search option. The first answer to this question is always that you will not have to use your fingers to actually type the text to search, and instead you can speak to your phone.

It basically acts as a personal assistant, which is why they are powered by the search engines. Your personal assistant is always available for you, whether if you are using Google Chrome or an Android phone. If you have your Google Now on, then all you have to do is to call it by saying “OK, Google.” and it would be available to serve you, so to find my site you might say “OK Google find me a provider of web design services in the uk“.

Here are a few changes that are possible with the use of the Google Now voice search:

1.     Direct Answers:

According to the evaluation done last year, there were more than 8 million search queries that Google Now replied back with direct answers, instead of presenting the users with the links. It is said that around 20 percent of the time, the voice search, powered by Google, presents us with the direct answers, whereas, Bing provides the users with direct answers only 1.1 percent of the time.

Moreover, the voice searches are mostly performed on smartphones, as the users want immediate access to the information they require, without even having to type the words or the question into the search bar. Furthermore, considering the query at hand, it would also present you with tabbed results for the questions related to flight inquires, movie show times, etc.

2.     More Words per Search:

While using the new and improved voice search, Google Now, you have to keep in mind that the words you choose in your search phrase is liable of providing you with more data on the topic than you would find through the text search. While using the text input search, if you use queries of two words or three words, then you would be able to find as many links as you would through voice search.

Furthermore, like all other search engines, as you scroll through the pages, you would notice a gradual decline in the relevance of the information that you are looking for. Therefore, once you are searching using the voice search option, then you would naturally speak the question as a complete phrase. You must keep in mind that the positivity and the negativity shown in the question have a huge impact on the links provided by SEO.

3.     Less Focus on Keywords:

It is seen in the previous voice search programs, and is assumed to be seen again in the future improvements, that the keywords are not the prime factor anymore. It is expected that slowly and gradually, the trend of searching through keywords would not continue, if the voice search is going to be used more often than the text input search method. The phrase basically gives the search engine vital clues to choose from, and thus, intensifying the impact of your search.

The Search Engine Optimization basically operates the search on the basis of the keywords that you enter into the search bar, and since the voice search program does not focus primarily on the keywords, it is going to provoke the users into searching using the complete phrase. However, it is still a confusion that whether the excessive use of this voice search program is going to make the users lazier or relaxed.

4.     Easier To Use:

There is no doubt that the Google Now seems totally gratuitous. The Google Now is basically intended to be used more by the users on their smartphones. It is advisable that people use the question phrases while conducting the search for anything. This is vital for you to know because with a simple tap on the mike on the search bar, you can access the voice search program and speak whatever you want to search for.

Moreover, the developers have tried their best to present the users with the best technology that they can. Most people have also reported that the Google Now is relatively easier to use than Siri, whereas, Siri performs almost the similar operations. Furthermore, you should always remember that the search optimization is largely affected by the way one uses it, and so, by only making a slight change in the question, the searched links provided by Google can completely change.


Coming to the conclusion, one major drawback of using this searching technique is that it would not be used more efficiently in the offices, as people would prefer typing their queries into the search bar rather than speaking what they want to search. On the other hand, there are numerous other commands available for the Google Now users, which is one of the reasons why the developers call it your personal assistant.

A Beginners Guide to Google AMP

What are Google AMP pages and how to get started…

A beginners guide to Google AMP

Google AMP pages (Accelerated mobile pages) is a project started by Google & Twitter with the aim of delivering faster web page delivery to mobile devices.

Google Accelerated Mobile pages (AMP) are accessible for everybody to utilize and the HTML source code can be found on their GitHub page.

Simply put, AMP is fundamentally a stripped down HTML page which limits certain HTML, CSS, and Javascript which in effect streamlines css and basically stops you using your Javascript and instead your pages are used creating a suppiled Javascript library instead. Some intriguing prerequisites to make a note of:

  • Permits just asynchronous scripts
  • All CSS must be inlined
  • Styles are restricted to 50KB
  • Outside resources like pictures must express their size in HTML
  • All Javascript must be out of basic way
  • No client composed Javascript is permitted, just AMP bolstered
  • Text styles must be stacked with a connection tag or a CSS @font-face principle

There are two main parts of Google AMP pages:

Google AMP Page Speed

Regardless of the fact that there’s nothing official here from Google itself, tests demonstrated AMP pages loads by and large 4x quicker than any mobile-enhanced page.

Google AMP comprises of three fundamental elements, particularly:

AMP HTML: a subset of HTML, with custom tags and properties, for example, amp-advertisement, amp-img, and amp-video

AMP JS: a JavaScript structure for mobile pages that oversees resource taking care of and results in stacking asynchronously all outer resources

Google AMP Cache: an intermediary based CDN for conveying all legitimate AMP pages

How quick a page loads can rely on numerous components that are not listed here. What’s imperative here for you to comprehend is that Google AMP pages are lightweight forms of a given page that, by its own tendency needs to ignore something for it to be very quick while loading. With the AMP HTML, they dispose of “unnecessary” tags, with all non-compliant Javascript and they also get the chance to influence a CDN from Google for the aspect of delivery

At the end of the day, Google AMP pages are what you could get if you’d pass standard HTML pages through a sifter conveyed with a forceful caching framework.

How Google AMP influences SEO

Is Google starting to weight AMP pages SEO?

AMP-empowered articles and pages rank higher in SERPs already. Actually, on the off chance that you run a test on for “Beyonce”, you’ll perceive how these AMP-empowered pages are up on the page, appeared over the fold, positioning for the second result (even before Beyonce’s authentic Twitter and Instagram pages):

Higher positions likely mean your pages will get more clicks and consequently, your content will encounter more traffic and user engagement.

Implementing Google AMP on your website

For one thing, you will need to keep up no less than two forms of any article page: The first form of your article page that clients will commonly see, and the AMP rendition of that page.

Since AMP doesn’t allow things, for example, structure elements and outsider JavaScript, you likely won’t have the capacity to have lead shapes, on-page remarks and some different elements you might be accustomed to having on your page in a standard usage.

It is very likely that you will need to modify your site layout to oblige the limitations. For instance, all CSS in AMP must be in-line and be under 50KB. Because of stacking escalation of custom textual styles, they should be stacked utilizing a unique amp-text style augmentation, so as to better control that stacking.

Multimedia must be taken care of uncommonly. For instance, images need to use the custom amp-img element and must incorporate an unequivocal width and tallness. Moreover, if your images are vivified GIFs, you have to utilize the different amp-anim augmented part.

Like images, there is a custom tag that must be utilized to embed privately facilitated recordings by means of HTML5, called amp-video. For embedding YouTube video, however — which the greater part of web recordings are — there is a different amplified segment, amp-youtube.

There is likewise bolster for things, for example, slideshows by means of amp-merry go round and image lightboxes by means of amp-image-lightbox, also social media embeds for Twitter, Instagram, Facebook, Pinterest and Vine by means of their own amplified parts.

These tag and stretched out parts aren’t hard to utilize; they simply require some arranging in your site plan.

All together for Google (and different innovations supporting the AMP Project) to distinguish the AMP form of your article, you should change the first form of the article page.

WordPress websites can take advantage of an AMP plugin to


Whether AMP is here to stay is up for debate, but it looks like it is at the moment so it’s something you need to look into.

Moz have a really good video on AMP pages that you may like to watch to learn more about the basic principles.

Most Common On-Site SEO Issues

I was scanning the web in my daily trawl for the latest news and happenings in the web design & seo world and I found the infographic on the Most Common On-Site SEO Issues below that I thought I would share with you.

Most Common On-Site SEO Issues


Lots of intereesting information that you may not be aware of re the most common on-site seo issues that occur with a lot of websites. I can of course reveiw your current website and update it where required to bring it into line with a view to improving your Google ranking so please contact me if you are interested in such a service.

I should also give credit to Search Engine Watch where I was reading this.

Bing Search Engine Optimization

As a freelance seo consultant I recommend that you don’t just optimise your website for Google – there are lots of reasons why Bing search engine optimization is also necessary.

Bing Search Engine Optimization

There is no doubt that Google is the leader of online search engines from the last 15 years, at least. The popularity of this search engine can be estimated by the fact people use Google as a Generic term like ‘hey Google this world, I don’t know what it means”, or “I just Googled this word already”, etc. But if you own a business and looking for cheaper ways to promote your website, search engine optimisation is an easy way to achieve that. But while doing so, business owners hardly consider the fact that there are other search engines out there too and they are quite famous too – maybe not like Google, but people do like to “Bing” when they have to. In fact, with the onset of Windows 10 coming as a default OS for laptops, Bing has also turned into a default search engine, or it always had been.

A few years back, Bing didn’t stand anywhere near the Google Search, but now, it’s slowly gaining popularity with its improved algorithms and improvements. According to the latest stats, Bing is steadily eating away Google’s core business. Bing has recently added $1 billion to Microsoft’s annual earnings, with 21 percent of the market share, while Google stands on the top with 64 percent of the market share.

Though Windows Phone has never been able to become a success, it did boost Bing as a search engine. Moreover, what has really contributed to the Bing’s success is Microsoft’s Surface devices that are also taking on the tablets and the laptops market simultaneously. Not just this  search engine is becoming popular, there are other reasons why you should start taking Bing seriously to make your website a success.

New PC’s and laptops are now being shipped with Microsoft Windows 10 as standard, and they are all set up to use Bing as default search engine of choice on each device, so it’s now more widely available than ever before so check out my Bing Search Engine Optimization Tips below.

Hedging your bets with Bing search engine optimization


Why Bing Matters: We all know how much Google dislike the idea of search engine optimization and is therefore constantly changing the algorithms regularly. This majorly affects the ranking of your website whenever Google does it. However, if you are optimizing for more than one search engine, you may lose on the rankings on Google, but it will be offset by your stable ranking on the other search engine, because it’s highly unlikely that both Google and Bing will change their algorithms at the same time.

Demographics insights

Another great advantage of using different search engines is because of their worth by different demographics. For example, Bing is more popular amongst older populations and in the rust belt. So if your target audience prefers Bing over Google, then you have a vital edge for optimising for both.

Well, there are other handful difference in the two search engines when it comes to local business preferences, types of results etc.

Bottom Line

This split strategy is quite appropriate and, in fact, very necessary. The aim of all search engines is to provide you with better quality results. As long as you are doing the SEO the right way, you will surely make your presence in the online world.

Contact me today or review my custom website design services and I can come back to you with an affordable quote for your project and any Bing search engine optimization requirements you have.

Why You Need A Mobile Friendly Website Design?

In this day and age of growing advancements in the field of IT, business or e-commerce, mobile internet usage more than doubles each passing year. With just under 50% of traffic coming from mobile devices and an increasing demand for smart devices in the market, there is a growing need for web developers and website designers to follow responsive web design and mobile friendly website design guidelines for all their clients.

Mobile Friendly Website Design

For all its worth, making your mobile website design mobile-friendly should be your priority in 2016 as it is now a Google Ranking requirement and as well as providing your visitors with a better user experience it will also earn you a good name and reputation in the business market as someone who is modern and up to date. In turn, a good name accredited to your business increases traffic to your website, as well as builds brand loyalty for the products and services you have to offer to the audiences.

Choosing the right approach to build and create a mobile friendly website design for your website among all its other advantages also ensures that your website is verified by google as “mobile-friendly” or “responsive website design”. Having any of these tags means that your website will be displayed and ranked appropriately for users, and among the top of Google’s search results once people are searching through its search engine rankings through their mobile phones. If you don’t have a mobile friendly website design or choose not to avail user-friendly and mobile friendly mobile website design services, Google is bound to penalize you and move your website down its search engine rankings. This credits your website with low credibility and reliability in front of the customers that you wish to impress.

Is my website mobile friendly?

If you are asking the question “is my website mobile friendly” then checkout the service provided by Google, where you can check to see and answer the question for yourself on their mobile friendly test site.

If you have a responsive website or mobile friendly website design your website will automatically render the flexibility to adapt to the screen size that you are viewing it on. All in all, there is no need for you to zoom in and out of the website that you are viewing on your smartphone device and you can stay hassle free from the inconveniences caused to you by non-mobile friendly website design usage. A responsive website or Mobile friendly website design responds to suit the size of your smartphones automatically and helps your customers and clients to view your website in a more user friendlier format unlike ever before.

Mobile website design services

My mobile website design services can accommodate all your business website needs on platforms such as Drupal, Blogger, WordPress websites and many more. Facilitating mobile friendly mobile website design services to an easy conversion of your e-commerce sites as well, a mobile friendly website design will help maximize your “happy visitor” experience for you on all devices and screen sizes. Last but not least, this ensures that your customers enjoy a smooth, consistent and hassle free ride while viewing your website anywhere.

Hire me at Steve Sims now to provide you with all your mobile friendly website design and Google AMP needs.
Tel : 01271 814829

Write better headlines and titles for your blog posts

Write better headlines: Writing blog posts on an ongoing basis can be a fairly taxing process for the average person with the constant battle of trying to come up with new articles and finding the time to actually write something.

Write Better Headlines

Did I mention I can help you on an ongoing basis with content writing for your blog? Just contact me and I’ll be happy to take a look at your blog and see if I can come up with some ideas and thoughts to freshen it up and provide you with fresh content, which as we all know is crucial to obtaining links, ranking and clients in today’s digital marketplace.

If you’re struggling to write better headlines and title for your blog posts then the infographic below should be a good starting point for you and provide you with some ideas on developing a more structured and data backed approach to this.

Enjoy and please share!


Courtesy our friends at HubSpot

Data-Driven Strategies for Writing Better Titles & Headlines

The Value of Aged Domain Links

I have just found some old links to my website via one of my favourite seo tools Link Research Tools.

This article from Heart Internet that I commented on dates back to 2009.

Part of owning a website involves promoting it and building up links from other websites to yours, trying to keep them relevant to your business and the sector you are in. We’ve managed to garner some decent links to our website over the years and we’ve also done the same for a lot of my clients via seo and link building and social media promotion.

It’s not exactly a fun job, but it’s nice to come across a link like the one above that has stood the test of time for six years or so.

These aged domain links are great for your own seo efforts and the value they give your website. This guide from WhoisHostingThis will give you a good overview of how to pick up an aged domain.

Buy an aged domain

Time for a challenge to look for a few more new links that will stand the test of time.


Here’s another one I found from 18 months ago from the Aweber site…

Building a WordPress Website

Build a WordPress Website from Scratch

If you are looking to build a WordPress website from scratch, as well as contacting me for a quote for my WordPress website design prices you may like to have a greater understanding of what WordPress is and how popular it has become in recent times.

The infographic below, courtesy of Supertasker will give you a great insight into one one of the most popular content management systems (cms) on the web.

Build a WordPress Website from Scratch

Feel free to contact me about my wordpress website design services via my website.