Digital Marketing Jargon Buster

I was reading some articles in the Google Digital Garage and found a pdf explaining digital marketing Jargon which I thought might be an interesting read for some of you…


Analytics or Web Analytics Tools
­ The analysis of data generated by people’s activity on
websites or mobile apps, for the purpose of discovering ways to improve websites and
marketing campaigns.
E.g. “I’m using web analytics tools to come up with ideas to redesign my website.”
App (Application)
­ A program designed to run on smartphones, tablets and other mobile
E.g. “My house needs painting, so I used a local app to find a reputable service near me.”
Banner Ad
­ A form of advert found on web pages and mobile applications, usually in image
E.g. “I’m using banner ads to bring new customers to my website.”
­ A regularly updated website written by an individual, typically in a conversational style,
and focused on a specific subject.
­ A computer program used to navigate the Internet on computers, tablets and
smartphones. Examples include Chrome, Firefox, Internet Explorer and Safari.
E.g. “I’m not sure why my website looks different depending on the browser a person is using.”
Click­through Rate (CTR)
­ The number of times people click on an item of interest, like an
advert, in comparison to the number of times users are exposed to that item.
E.g.: “My click­through rate on ads about external painting is 2%, but my CTR on ads about
indoor murals is less than 1%.”
­ The digital material available to users, via text, video, audio, images, etc.
E.g. “I’m adding more image and video content to my site, so it’ll be more engaging.”
­ The action you want visitors to perform. Examples include e­commerce
purchases, form submissions, phone calls, and video views.
E.g. “My main goal is for people to book a consultation on my website, but signing up for my
email newsletter would also be a conversion.”
Conversion Optimization
­ The process of increasing the percentage of visitors who complete
your goals.
E.g. “Once I add a new line of faux finishes to my website, I’m going to start focusing on
conversion optimization.”
Conversion Rate
­ The ratio of conversions to visits, often used to measure digital
E.g. “I’m not sure why, but my conversion rate on external painting is very low for male visitors.”
Cost per Click
­ The amount of money required to produce a single click on a digital
E.g. “Cost per click prices seem to be higher during weekends, so I’m only running my
campaigns during the week.”
­ A program designed to systematically browse content on the Internet and
collect information about it to help searchers find what they’re looking for.
E.g. “I’m scared of spiders, but not the ones that help my website appear in search engines.”
­ A non­mobile device like a personal computer or laptop computer.
E.g. “I prefer to use a desktop computer at home, but when I travel I use my tablet.”
­ The sale of products and services online.
Email Marketing
­ The process of using email messages to share information and promote
products and services.
Home Page
­ The introductory or “main” page of a website.
E.g. “On my home page, visitors can see examples of my most beautifully painted houses.”
­ Hypertext Markup Language. A language used by web developers to create websites.
E.g. “My website was written using HTML.”
­ The number of times an advert is displayed.
E.g. “My new marketing campaign for kitchen painting has received thousands of impressions,
but I’m not sure if I’ve booked any sales yet.”
­ A searchable catalogue of web pages and digital content used by a search engine to
provide relevant results.
E.g. “Before my site appeared in the search engine’s index, people couldn’t find my website
when they searched for foyer murals.”
­ A word or a phrase typed into a search engine, which businesses can target as part
of their advertising campaigns.
Landing Page
­ The first page on a website that a person usually sees—not necessarily the
home page of that website.
E.g. “I’m adding a coupon to my landing page so that my website visitors will be encouraged to
­ A text or image that provides a link from one web page or website to another.
E.g. “When a major home decor blog linked to my website, I got a lot more visitors.”
Mobile Device
­ A portable device, such as a smartphone or tablet, capable of connecting to
the Internet and running applications.
E.g. “Grandma got a tablet and a smartphone for her birthday, so now she’s using mobile
devices just like her grandkids.”
Natural Listings
Organic Listings
­ Results from a search engine that are
paid adverts.
E.g. “The higher my website ranks in a search engine’s natural listings, the more website traffic
I’ll get.”
Paid Listings
­ Advertisements that appear on search engines results pages.
E.g. “I’m thinking about paying to have my website appear in the paid listings, so that I can bring
more customers to my website.”
Pay­Per­Click (PPC)
­ An advertising system in which advertisers pay for users to click on their
E.g. “I’m going to use pay­per­click adverts to promote my new faux finishes.”
Search Term
­ The keyword or phrase a user types into a search engine in order to
find what they’re looking for.
E.g. “When people use the search term ‘hairdresser’ they might be looking for tips on how to do
it themselves or a service to do it for them.”
­ A listing’s position on a search engine results page.
E.g. “With a lot of work, I’m hoping to get my website to the #1 ranking on search engines.”
Search Engine
­ A tool that indexes and returns relevant digital content in response to users’
keywords. Popular Internet search engines include Google, Bing, Yahoo, DuckDuckGo, Baidu,
Yandex and more.
E.g. “I use search engines to look for trends in home decor.”
Search Engine Optimization (SEO)
­ The practice of making changes to web pages, content,
and the promotion of that content to improve visibility in the organic
—or unpaid—search engine
E.g. “Investing in SEO helped my website get a higher ranking in search engine results.”
Search Engine Marketing (SEM)
­ A form of advertising that allows you to bid for your
advertisement to show along with search results for keywords that people are typing in. This
lets businesses be seen by people at the very moment they’re searching for the things a
business offers.
Example: “SEO is a long process, but using SEM helped me get a lot more website traffic really
Search Engine Results Page (SERP)
­ A list of results appearing in a search engine in
response to a user’s search query.
E.g. “After I searched for ‘buy high­gloss paint in bulk’ I noticed that the SERP had both natural
listings and paid listings.”
A group of interactions that take place on your website within a given time
frame. For example a single session can contain multiple page views and e­commerce
E.g.“My website got 2,000 visits last month, but what I really care about is whether those visits
resulted in sales.”
Social Media
­ Content such as text, images, or videos, created by individuals and shared
across the Internet.
E.g. “Social media changes all the time, so I hired my niece to help me create a social media
Social Network
­ A community of individuals creating and sharing content.
E.g. “Social networks could be a good place for me to showcase my beautiful foyer murals and
maybe get new customers.”
Traffic Acquisition
­ The process of attracting visitors ­ often referred to as
­ to
websites, mobile apps and other digital assets.
E.g. “My acquisition strategy focuses on targeting people who have recently bought old houses.”
Unique Visitor
­ A single visitor to a website during a specific period of time.
E.g. “No matter how many times Uncle Bob visits my website, he’s still just one unique visitor.”
Uniform Resource Locator
­ The unique address of a page or piece of digital content
on the Internet.
E.g. “Aunt Sue, you can access my website by typing the URL into your browser.”

This very useful infographic created by Matt Booth at AddPeople. and shared by the team at Post Planner gives a insight into when is th ebest time to post to Facebook, Twitter and LinkedIn to gain the maximum amount of exposure.


The Best time to Post Social Media Posts

As part of my daily research around the Internet for news and articles related to seo and web design, I cam acorss a really interesting article and infographic on the Search Engine Land website that I wanted to keep a note of and share with you.

It’s all about user experiences on your website and how to improve retention and click-though rates. The original article can be seen here  which is where full credit for the infographic design goes.

Improve website click-through rates


How Voice Search Will Affect Google and SEO Enquiries

Voice Search and how it will affect SEO

Search Engine Optimization (SEO) has evolved to such an extent that with just the strategic placement of keywords, one can find numerous relevant material. However, there are several other methods introduced now, to enhance the search experience of the users. Apple managed to introduce Siri, a voice operated search software, which was presented through the iPhone 4s in October 2011. Voice search was not ever introduced to the masses before Apple introduced Siri.

Moreover, the trend of voice search gained a lot of importance, and today, it is installed in every iPad, iPhone, or iPod and even in the Apple Watch. Similarly, Google managed to introduce ‘Google Now’, a voice search technology. The voice search technology has improved immensely over time, as the accuracy rate has increased since the first introduction.

Prospective Changes:

There are many developers who feel like this new and improved technology of voice search will affect the Google or SEO enquiries. On the other hand, there are still many users who question that how are the voice search technologies different from the text search option. The first answer to this question is always that you will not have to use your fingers to actually type the text to search, and instead you can speak to your phone.

It basically acts as a personal assistant, which is why they are powered by the search engines. Your personal assistant is always available for you, whether if you are using Google Chrome or an Android phone. If you have your Google Now on, then all you have to do is to call it by saying “OK, Google.” and it would be available to serve you, so to find my site you might say "OK Google find me a provider of web design services in the uk".

Here are a few changes that are possible with the use of the Google Now voice search:

1.     Direct Answers:

According to the evaluation done last year, there were more than 8 million search queries that Google Now replied back with direct answers, instead of presenting the users with the links. It is said that around 20 percent of the time, the voice search, powered by Google, presents us with the direct answers, whereas, Bing provides the users with direct answers only 1.1 percent of the time.

Moreover, the voice searches are mostly performed on smartphones, as the users want immediate access to the information they require, without even having to type the words or the question into the search bar. Furthermore, considering the query at hand, it would also present you with tabbed results for the questions related to flight inquires, movie show times, etc.

2.     More Words per Search:

While using the new and improved voice search, Google Now, you have to keep in mind that the words you choose in your search phrase is liable of providing you with more data on the topic than you would find through the text search. While using the text input search, if you use queries of two words or three words, then you would be able to find as many links as you would through voice search.

Furthermore, like all other search engines, as you scroll through the pages, you would notice a gradual decline in the relevance of the information that you are looking for. Therefore, once you are searching using the voice search option, then you would naturally speak the question as a complete phrase. You must keep in mind that the positivity and the negativity shown in the question have a huge impact on the links provided by SEO.

3.     Less Focus on Keywords:

It is seen in the previous voice search programs, and is assumed to be seen again in the future improvements, that the keywords are not the prime factor anymore. It is expected that slowly and gradually, the trend of searching through keywords would not continue, if the voice search is going to be used more often than the text input search method. The phrase basically gives the search engine vital clues to choose from, and thus, intensifying the impact of your search.

The Search Engine Optimization basically operates the search on the basis of the keywords that you enter into the search bar, and since the voice search program does not focus primarily on the keywords, it is going to provoke the users into searching using the complete phrase. However, it is still a confusion that whether the excessive use of this voice search program is going to make the users lazier or relaxed.

4.     Easier To Use:

There is no doubt that the Google Now seems totally gratuitous. The Google Now is basically intended to be used more by the users on their smartphones. It is advisable that people use the question phrases while conducting the search for anything. This is vital for you to know because with a simple tap on the mike on the search bar, you can access the voice search program and speak whatever you want to search for.

Moreover, the developers have tried their best to present the users with the best technology that they can. Most people have also reported that the Google Now is relatively easier to use than Siri, whereas, Siri performs almost the similar operations. Furthermore, you should always remember that the search optimization is largely affected by the way one uses it, and so, by only making a slight change in the question, the searched links provided by Google can completely change.


Coming to the conclusion, one major drawback of using this searching technique is that it would not be used more efficiently in the offices, as people would prefer typing their queries into the search bar rather than speaking what they want to search. On the other hand, there are numerous other commands available for the Google Now users, which is one of the reasons why the developers call it your personal assistant.

A Beginners Guide to Google AMP

What are Google AMP pages and how to get started…

A beginners guide to Google AMP

Google AMP pages (Accelerated mobile pages) is a project started by Google & Twitter with the aim of delivering faster web page delivery to mobile devices.

Google Accelerated Mobile pages (AMP) are accessible for everybody to utilize and the HTML source code can be found on their GitHub page.

Simply put, AMP is fundamentally a stripped down HTML page which limits certain HTML, CSS, and Javascript which in effect streamlines css and basically stops you using your Javascript and instead your pages are used creating a suppiled Javascript library instead. Some intriguing prerequisites to make a note of:

  • Permits just asynchronous scripts
  • All CSS must be inlined
  • Styles are restricted to 50KB
  • Outside resources like pictures must express their size in HTML
  • All Javascript must be out of basic way
  • No client composed Javascript is permitted, just AMP bolstered
  • Text styles must be stacked with a connection tag or a CSS @font-face principle

There are two main parts of Google AMP pages:

Google AMP Page Speed

Regardless of the fact that there’s nothing official here from Google itself, tests demonstrated AMP pages loads by and large 4x quicker than any mobile-enhanced page.

Google AMP comprises of three fundamental elements, particularly:

AMP HTML: a subset of HTML, with custom tags and properties, for example, amp-advertisement, amp-img, and amp-video

AMP JS: a JavaScript structure for mobile pages that oversees resource taking care of and results in stacking asynchronously all outer resources

Google AMP Cache: an intermediary based CDN for conveying all legitimate AMP pages

How quick a page loads can rely on numerous components that are not listed here. What’s imperative here for you to comprehend is that Google AMP pages are lightweight forms of a given page that, by its own tendency needs to ignore something for it to be very quick while loading. With the AMP HTML, they dispose of “unnecessary” tags, with all non-compliant Javascript and they also get the chance to influence a CDN from Google for the aspect of delivery

At the end of the day, Google AMP pages are what you could get if you’d pass standard HTML pages through a sifter conveyed with a forceful caching framework.

How Google AMP influences SEO

Is Google starting to weight AMP pages SEO?

AMP-empowered articles and pages rank higher in SERPs already. Actually, on the off chance that you run a test on for “Beyonce”, you’ll perceive how these AMP-empowered pages are up on the page, appeared over the fold, positioning for the second result (even before Beyonce’s authentic Twitter and Instagram pages):

Higher positions likely mean your pages will get more clicks and consequently, your content will encounter more traffic and user engagement.

Implementing Google AMP on your website

For one thing, you will need to keep up no less than two forms of any article page: The first form of your article page that clients will commonly see, and the AMP rendition of that page.

Since AMP doesn’t allow things, for example, structure elements and outsider JavaScript, you likely won’t have the capacity to have lead shapes, on-page remarks and some different elements you might be accustomed to having on your page in a standard usage.

It is very likely that you will need to modify your site layout to oblige the limitations. For instance, all CSS in AMP must be in-line and be under 50KB. Because of stacking escalation of custom textual styles, they should be stacked utilizing a unique amp-text style augmentation, so as to better control that stacking.

Multimedia must be taken care of uncommonly. For instance, images need to use the custom amp-img element and must incorporate an unequivocal width and tallness. Moreover, if your images are vivified GIFs, you have to utilize the different amp-anim augmented part.

Like images, there is a custom tag that must be utilized to embed privately facilitated recordings by means of HTML5, called amp-video. For embedding YouTube video, however — which the greater part of web recordings are — there is a different amplified segment, amp-youtube.

There is likewise bolster for things, for example, slideshows by means of amp-merry go round and image lightboxes by means of amp-image-lightbox, also social media embeds for Twitter, Instagram, Facebook, Pinterest and Vine by means of their own amplified parts.

These tag and stretched out parts aren’t hard to utilize; they simply require some arranging in your site plan.

All together for Google (and different innovations supporting the AMP Project) to distinguish the AMP form of your article, you should change the first form of the article page.

WordPress websites can take advantage of an AMP plugin to


Whether AMP is here to stay is up for debate, but it looks like it is at the moment so it’s something you need to look into.

Moz have a really good video on AMP pages that you may like to watch to learn more about the basic principles.

I was scanning the web in my daily trawl for the latest news and happenings in the web design & seo world and I found the infographic on the Most Common On-Site SEO Issues below that I thought I would share with you.

Most Common On-Site SEO Issues


Lots of intereesting information that you may not be aware of re the most common on-site seo issues that occur with a lot of websites. I can of course reveiw your current website and update it where required to bring it into line with a view to improving your Google ranking so please contact me if you are interested in such a service.

I should also give credit to Search Engine Watch where I was reading this.

As a freelance seo consultant I recommend that you don’t just optimise your website for Google - there are lots of reasons why Bing search engine optimization is also necessary.

Bing Search Engine Optimization

There is no doubt that Google is the leader of online search engines from the last 15 years, at least. The popularity of this search engine can be estimated by the fact people use Google as a Generic term like ‘hey Google this world, I don’t know what it means”, or “I just Googled this word already”, etc. But if you own a business and looking for cheaper ways to promote your website, search engine optimisation is an easy way to achieve that. But while doing so, business owners hardly consider the fact that there are other search engines out there too and they are quite famous too - maybe not like Google, but people do like to “Bing” when they have to. In fact, with the onset of Windows 10 coming as a default OS for laptops, Bing has also turned into a default search engine, or it always had been.

A few years back, Bing didn’t stand anywhere near the Google Search, but now, it’s slowly gaining popularity with its improved algorithms and improvements. According to the latest stats, Bing is steadily eating away Google’s core business. Bing has recently added $1 billion to Microsoft’s annual earnings, with 21 percent of the market share, while Google stands on the top with 64 percent of the market share.

Though Windows Phone has never been able to become a success, it did boost Bing as a search engine. Moreover, what has really contributed to the Bing’s success is Microsoft’s Surface devices that are also taking on the tablets and the laptops market simultaneously. Not just this  search engine is becoming popular, there are other reasons why you should start taking Bing seriously to make your website a success.

New PC's and laptops are now being shipped with Microsoft Windows 10 as standard, and they are all set up to use Bing as default search engine of choice on each device, so it's now more widely available than ever before so check out my Bing Search Engine Optimization Tips below.

Hedging your bets with Bing search engine optimization


Why Bing Matters: We all know how much Google dislike the idea of search engine optimization and is therefore constantly changing the algorithms regularly. This majorly affects the ranking of your website whenever Google does it. However, if you are optimizing for more than one search engine, you may lose on the rankings on Google, but it will be offset by your stable ranking on the other search engine, because it’s highly unlikely that both Google and Bing will change their algorithms at the same time.

Demographics insights

Another great advantage of using different search engines is because of their worth by different demographics. For example, Bing is more popular amongst older populations and in the rust belt. So if your target audience prefers Bing over Google, then you have a vital edge for optimising for both.

Well, there are other handful difference in the two search engines when it comes to local business preferences, types of results etc.

Bottom Line

This split strategy is quite appropriate and, in fact, very necessary. The aim of all search engines is to provide you with better quality results. As long as you are doing the SEO the right way, you will surely make your presence in the online world.

Contact me today or review my custom website design services and I can come back to you with an affordable quote for your project and any Bing search engine optimization requirements you have.

In this day and age of growing advancements in the field of IT, business or e-commerce, mobile internet usage more than doubles each passing year. With just under 50% of traffic coming from mobile devices and an increasing demand for smart devices in the market, there is a growing need for web developers and website designers to follow responsive web design and mobile friendly website design guidelines for all their clients.

Mobile Friendly Website Design

For all its worth, making your mobile website design mobile-friendly should be your priority in 2016 as it is now a Google Ranking requirement and as well as providing your visitors with a better user experience it will also earn you a good name and reputation in the business market as someone who is modern and up to date. In turn, a good name accredited to your business increases traffic to your website, as well as builds brand loyalty for the products and services you have to offer to the audiences.

Choosing the right approach to build and create a mobile friendly website design for your website among all its other advantages also ensures that your website is verified by google as “mobile-friendly” or “responsive website design”. Having any of these tags means that your website will be displayed and ranked appropriately for users, and among the top of Google’s search results once people are searching through its search engine rankings through their mobile phones. If you don’t have a mobile friendly website design or choose not to avail user-friendly and mobile friendly mobile website design services, Google is bound to penalize you and move your website down its search engine rankings. This credits your website with low credibility and reliability in front of the customers that you wish to impress.

Is my website mobile friendly?

Is my website mobile friendly: If you are asking the question “is my website mobile friendly” then checkout the service provided by Google, where you can check to see and answer the question for yourself on their mobile friendly test site.

If you have a responsive website or mobile friendly website design your website will automatically render the flexibility to adapt to the screen size that you are viewing it on. All in all, there is no need for you to zoom in and out of the website that you are viewing on your smartphone device and you can stay hassle free from the inconveniences caused to you by non-mobile friendly website design usage. A responsive website or Mobile friendly website design responds to suit the size of your smartphones automatically and helps your customers and clients to view your website in a more user friendlier format unlike ever before.

Mobile website design services

My mobile website design services can accommodate all your business website needs on platforms such as Drupal, Blogger, WordPress websites and many more. Facilitating mobile friendly mobile website design services to an easy conversion of your e-commerce sites as well, a mobile friendly website design will help maximize your “happy visitor” experience for you on all devices and screen sizes. Last but not least, this ensures that your customers enjoy a smooth, consistent and hassle free ride while viewing your website anywhere.

Hire me at Steve Sims now to provide you with all your mobile friendly website design and Google AMP needs. – Affordable business web design
Tel : 01271 814829

Write better headlines: Writing blog posts on an ongoing basis can be a fairly taxing process for the average person with the constant battle of trying to come up with new articles and finding the time to actually write something.

Write Better Headlines

Did I mention I can help you on an ongoing basis with content writing for your blog? Just contact me and I’ll be happy to take a look at your blog and see if I can come up with some ideas and thoughts to freshen it up and provide you with fresh content, which as we all know is crucial to obtaining links, ranking and clients in today’s digital marketplace.

If you’re struggling to write better headlines and title for your blog posts then the infographic below should be a good starting point for you and provide you with some ideas on developing a more structured and data backed approach to this.

Enjoy and please share!


Courtesy our friends at HubSpot

Data-Driven Strategies for Writing Better Titles & Headlines

The Use of Images on a Website

I found this interesting infographic recently and thought it was worth sharing on the Blog with you.

Images Infographic - How to use images on a website

Courtesy : MDG