At the time of writing it is an uncertain time for all of us, but there are steps you can take to keep trading during the Coronavirus outbreak.
I work from a home office, so am planning to work as normal. If your current web designer, in-house or external is unable to help you during the Coronavirus outbreak, drop me a line and I’ll see if I can help. I can do small jobs for free and will try to assist you with any website maintenance issues, or fixes that you may need where possible.
Due to the self isolation and lack of social gatherings, the internet is going to be used more than ever, so you may wish to consider some of the following with your website.
1. Inform your website visitors
First things first, your customers/clients need to know if you are still operating during the outbreak and still providing services, selling items and what your trading hours are etc. It is therefore a good idea to add a message to your site to inform people about this as soon as you can. You may also want to consider sending your clients a direct email to keep them up to date and to use your social media accounts to post your current working arrangements.
2. Offer Online Services
Some businesses are able to move to an online environment to provide online classes to their customers. We have seen this already with Schools perparing to teach online, exercise instructors offering live classes via Instragram etc. Not everyone can do this, but some can. The following video explains how you can do this via Instagram.
3. Use the Time Wisely
If budget permits, now is the time to get some of those updates to your site done that you have been putting off. Or to upgrade from an older version of your site to a newer one. Then when we come out of the other side of this, you’ll be in a strong position to push on with your business.
4. Review Your Offering
Offer discounts if you’re able to, or perhaps lower your usual payment terms to customers. eg. Perhaps take a smaller deposit payment for a project than you would normally do.
Can you offer something to keep families entertained should they be on lockdown? Can you assist the elderly with your services or products?
As a footnote, some businesses will be harder hit than others during the outbreak, but the most important thing is that we all stick together and that you do not take advantage in anyway of the situation. Hard times come and hard times go, but memories are long and any support you can offer your clients will be very much appreciated and live long in the memory.